The former Chief Operating Officer of trading and investing app Trading 212 has launched a new brand called Investing.one.
Stefan Sotirov announced that the product, which has been in the works for over a year, is now live.
The main brand is operating via a Cyprus-regulated entity, although the core workforce appears to be in Bulgaria.
Investing.one is quite similar to the core Trading 212 product, as well as the offering of other neobrokers that have come to market over the last decade.
The company offers investors a simple user interface and low cost – or no cost – access to invest in cash equities and ETFs.
Currently the firm does not offer access to leverage products.
Many firms that have come to market with commission-free stocks but without a leveraged or higher risk product have struggled. Firms like Robinhood, eToro, and Trading 212 have all monetised their commission-free offering by cross selling into products like options and CFDs.
Alongside the core Investing.one platform, Sotirov also announced that the company has launched a financial analysis and educational app.
Called MyInsider.app, the platforms lets users see what professional investors are doing, analyse stocks, and learn more about markets from an ‘investing coach’ within the app.
Both companies appear to be backed by MVFINANCE, a Bulgarian firm that has holdings in multiple financial services businesses operating in Eastern Europe and the Balkans.
