Turn cTrader into a growth engine with your prop firm
From a brand point of view, it seems like the most ‘respected’ site for prop firm news is Prop Firm Match.
But is the site number one in AI?
It’s difficult to know how many customers prop firms are getting from LLMs. Contrary to all the hype, low click throughs and a lack of meaningful search volume data mean it’s hard to know how much traction companies are getting from sites like ChatGPT.
Nonetheless, it’s still interesting to know who is doing well in the rankings. To test this out, we put a bunch of search terms related to prop firms into Obsero, an AI search analytics platform. The bulk of the search terms were around ‘best prop firms’ for the UK market, as well as some more generic ones related to the prop firm business model.
As the clickbait headlines go, the results may surprise you.
We looked at 10 prop related search queries across Google’s AI overviews, Gemini, Claude, Perplexity, and ChatGPT.
Obsero then ranks websites based on the total number of citations they received across those platforms for the 10 search queries. The volume for the first test was over the last 30 days.
The first surprising point? Prop Firm Match does not appear in the top 20 firms at all for that period.
You can see the most cited websites above for the 30 day period.
Things look quite similar over a 7 day period as well.
We then took the top 30 websites and broke them down by category. Broadly they fit into four ‘genres’ – Prop firms, news and review websites, technology providers and social media sites.
The obvious point to keep in mind here is how lopsided actual citations are to Reddit and YouTube. So even though ‘social media’ appears only twice, they are extremely important websites to appear in.
Another observation I’d make is that some sites may be able to use this kind of technology to obfuscate their performance in search. It seems like there could be a lag between Google ranking and continued citation in LLMs.
For example, ‘Best Prop Firms’ seems to make heavy use of black hat SEO. The site appears to have changed its URL three or four times since launch, probably because it was getting hit by Google penalties. You can see that something also looks to have happened in the last month, probably because of a Google update in December.
One other point is that our search was confined to the UK. If you don’t care about the UK as a market then maybe this will not be so relevant for you.
It’s also a sign that a little investment in content can pay off. Goat Funded Trader has put a decent amount of effort into making its own content. Now they are number one for citations in LLMs by some margin – it is hard to see this as a bad thing.
Finally, and without wanting to dump on them for the second week in a row, it’s noteworthy that FTMO are totally absent from these rankings. They do not even appear in the top 100!
As Matthew McConaughey famously said – you gotta pump those numbers up!
