Prop trading company FPFX has partnered with Forex Prop Reviews for its new PropAccount offering.
Revamped over the last couple of months, PropAccount is essentially a prop white label offering.
The product lets someone set up a prop trading firm very quickly, with their own branding and website.
However, the key difference is that the firm taking out the white label does no risk management. All of the financials side of the business is managed by FPFX.
In that sense, the product is very similar to what is offered by some providers in the brokerage space – the tech provider gives you liquidity, a bridge, and platform, but you run the marketing and sales side of the business under your own brand.
The partnership with Forex Prop Reviews means that companies who start a prop using PropAccount will be eligible to list on the reviews website.
Up until now the company has restricted some of the firms from listing on its site, due to concerns about their ability to payout.
As FPFX will be managing the risk of these new firms, the risk they won’t pay out is massively reduced, meaning the review site is happy to list them.
FPFX has emerged as the key technology player in the prop trading space over the last few years.
The US-based company was the first to really build a dedicated CRM and technological backend for the industry and then successfully market it to new and existing players across the sector.