Money-management app Yuh has partnered with top Swiss football team Berner Sport Club (BSC) Young Boys (YB) to have its branding displayed on players’ shirts.
Starting with the 2026/2027 season, the first team of BSC Young Boys will play in national competitions with Yuh as the main partner on the chest.
In international competitions Yuh will be represented in international competitions by its parent company Swissquote.
Since May 2025, Yuh has been a Premium Partner of women’s team YB Frauen.
“We want to develop further in all respects at YB and be prepared for the future,” said YB Chairman of the Board of Directors Marcel Brülhart.
“The cooperation with Yuh as the new main partner is a perfect fit. The fact that the finance app is committed to YB to this extent as a modern, dynamic and future-oriented company fills us with pride and is a strong sign of trust.”
In August, Swissquote reported total revenues of CHF 358.2m ($444.6m) for the first half of 2025 – a 13% rise on the previous year, from a highly diversified range of asset classes, including cash balances.
