Brokerage firm Swissquote has launched a new ad campaign targeting wealth managers in the ‘Gulf Co-operation Council’ countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE).
The campaign appears to be running on different social media channels.
One video advertises the services offered by both the company’s UAE-regulated entity and its main base of operations in Switzerland.
Swissquote’s Deputy MEA CEO Dino Ibric said that the campaign is aimed at asset managers and financial advisors in the region.
Like its Danish peer Saxo Bank, Swissquote has often made a big push to onboard institutional clients.
In its most recent set of full year results, the company made 26% of total revenues from its B2B division.
However, the bulk of those B2B sales – 64% – were derived from what Swissquote calls ‘B2B2C’, which is most likely CFD providers or other retail facing trading platforms, rather than wealth managers.