Deriv has appointed Prakash Bhudia as Chief Growth Officer, following recent leadership, regulatory and technology changes.
The London-based company said the appointment comes after a landmark year that included the confirmation of Rakshit Choudhary as sole chief executive officer, as well as the expansion of regulatory licences in the United Arab Emirates, Mauritius and the Cayman Islands.
The appointment comes as Deriv is currently focused on strengthening backend systems and delivering efficiency gains to clients through faster execution, improved security and more intuitive trading tools, integrating artificial intelligence.
Bhudia was promoted internally from Head of Trading and Growth, having joined Deriv in 2022 as Head of Dealing. During his time at the company, he has overseen growth initiatives across trading operations, product development and market expansion.
He brings nearly 20 years of experience in trading and risk management, with previous roles across major financial centres including Tokyo, New York and London.
In his new role, Bhudia will be responsible for overseeing a unified global growth structure.
According to Deriv, his priorities for 2026 include further developing the company’s AI capabilities, strengthening its presence in high-growth regions and expanding its product and partnership ecosystem.
“Making trading accessible to anyone, anywhere, anytime means reaching traders in emerging markets who currently lack that access, but expansion must be disciplined,” Bhudia said.
“That means building the right infrastructure, forming the right partnerships, and ensuring every new market we enter gets the full Deriv experience.”
Choudhary said the appointment reflects the company’s next phase of development.
“We’re at an inflection point where AI and regulatory growth enable us to serve new markets at scale,” he said.
“Prakash’s track record demonstrates the discipline and client focus we need to execute this expansion while maintaining the quality our reputation is built on. His leadership will be critical as we accelerate our AI-first strategy into 2026.”
Bhudia holds a bachelor’s degree in economics from the University of Cambridge.
Earlier in December, Deriv expanded its stock CFDs on the MT5 platform, adding 400 global equities for regular-session trading and introducing extended hours trading on 21 major US stocks. The new listings cover a broad range of sectors and regions.
