Brokerage group Hantec Markets announced on Monday that it has formed a sponsorship agreement with Atletico Madrid.

The agreement means that Hantec will act as the Spanish football club’s official Trading Partner for Latin America.

Hantec Markets has entered sports sponsorship agreements before. However, this is the first time the company has partnered with a football team.

“We are thrilled to partner with Atlético Madrid, a club that embodies the same drive and determination that fuels our mission at Hantec Markets,” said Bashir Nurmohamed, CEO of Hantec Markets.

“Together, we are celebrating a shared vision of pushing boundaries, achieving greatness, and uniting communities across the globe. We are excited to embark on this journey with one of the most iconic football clubs in the world and look forward to creating unforgettable experiences for fans and traders alike.”

The deal means that Hantec will gain access to a range of experiences and other perks to help promote its brand in the Latin American region.

Rival broker Exness has used a similar tactic to promote its brand in Latin America by partnering with La Liga to be their main partner for Latin America.