Atmos, the prop trading arm of brokerage group Taurex, has launched a new website as it continues its rebrand to Atmos Funded.
As part of the launch, the company has changed its website URL to AtmosFunded.com, having previously operated at tradeatmos.com.
The name change is probably a branding and SEO exercise. The ‘funded’ component gives a better idea of what the product does.
At the same time, anyone searching for ‘funded’ trader programmes in search engines may be more likely to find a URL that has ‘funded’ in the name.
The company has also done some redesign of the website making it easier to find challenges.
Atmos Funded offers traders access to three types of challenges – instant funding, a one-step challenge, or a two-step challenge.
Like its partner brokerage brand, web traffic to the Atmos website suggests the brand is doing particularly well in Southeast Asia.
Taurex is one of several brokerage firms to have entered the prop space over the last couple of years.
IC Markets, Blueberry, and Axi, for example, have all made a big push to gain market share in the nascent sector.
