Devexperts, a software developer for brokers and other financial services companies, announced the launch of Acomotrade on Wednesday.
The new AI-powered analytics solution is designed to help brokers make use of their customer data to improve retention. Acomotrade will initially be available as an opt-in feature within the DXtrade platform.
“Acomotrade gives brokers a practical way to strengthen user engagement and retention, directly improving profitability without additional acquisition spend,” said Ivan Kunyankin, Data Science Team Lead at Devexperts.
“It will initially be offered as an opt-in feature within the DXtrade platform and we look forward to seeing our clients benefit from the advanced insights and functionalities Acomotrade has to offer, as well as working with our clients to develop these further over time.”
The new piece of tech addresses the perenial problem for brokers, namely poor customer lifespans.
In a statement Devexperts noted that the average trader’s lifetime is only around three to four months, with first-trade conversion rates stuck at around 20%.
Acomotrade uses large-scale behavioral analysis to understand how traders interact with their platforms. It can identify what each user is most likely to trade, recommend instruments tailored to their preferences, and adapt search and watchlist suggestions accordingly. The system then personalizes the trading experience to make it more intuitive and rewarding.
The platform also detects early signs of disengagement, enabling brokers to step in with interventions before a user drops off. Acomotrade can also group traders based on factors such as risk appetite, trading style, and engagement levels, allowing brokers to communicate in ways that resonate with different profiles.
All these features are integrated directly into the DXtrade platform and can be fully customized to match each broker’s branding and strategy.
