OneRoyal has appointed Marilena Iakovou as its new Chief Marketing Officer, effective immediately, as the fintech and brokerage services firm continues to expand its international presence and brand activities.
Iakovou brings more than 20 years of experience in marketing, communications and fintech leadership.
Her background includes senior roles in the online brokerage and financial services sectors, where she has led brand strategy, digital marketing and market expansion initiatives across multiple regions.
Prior to joining OneRoyal, Iakovou served as Group Chief Marketing Officer at Tickmill until 2020, contributing to the development of the broker’s global marketing strategy.
From 2020 to 2023, she led marketing at M4Markets, overseeing brand positioning and supporting the company’s international regulatory expansion, including the acquisition of a CySEC licence in October 2022.
Most recently, she was Chief Marketing Officer at Doo Prime, part of Doo Group, a role she assumed in 2023.
At OneRoyal, Iakovou will be responsible for overseeing brand development, global go-to-market strategy, digital customer acquisition, partnerships and customer experience.
OneRoyal Chief Executive Officer Rayan Al-Annan said: “We are thrilled to welcome Marilena to our leadership team.
“Her proven ability to scale brands in regulated financial services, combined with her international mindset and digital-first approach, makes her the ideal person to lead our next phase of growth.”
Iakovou said: “I look forward to working with the team to further elevate the brand, deepen our relationships with clients, and expand into new markets with impact.”
Alongside Iakovou, OneRoyal has also added Mariliza Karrera to its senior team.
Karrera brings marketing and brand management experience from previous roles at M4Markets and Doo Group, where she worked closely with Iakovou. The company said her appointment further strengthens its marketing and strategy capabilities.
The appointments form part of a broader talent acquisition initiative by OneRoyal, which has recently recruited several senior executives from the fintech and brokerage sectors to support growth, innovation and expansion in regulated markets.
OneRoyal provides trading, investment and market-intelligence platforms to retail and institutional clients across multiple jurisdictions worldwide.
