Hantec Markets Limited and UFC®, the world’s premier mixed martial arts organisation, announced a new multi-year agreement on Thursday, in which Hantec Markets Limited will become an official partner of UFC across the Asia-Pacific region promoting through both Hantec Markets and Hantec Trader brands.
The announcement comes on the heels of the smashing success of UFC 325: VOLKANOVSKI vs. LOPES 2 on Sunday, 1 February at Qudos Bank Arena. The event attracted a sold-out crowd of over 18,000 fans and set an Australian box office record of AUD $14.4 million, making it the highest-grossing indoor arena event in Australian history.
“We’re thrilled to welcome Hantec Markets as a first-time UFC partner,” said Nicholas Smith, Senior Vice President, and Head of International Business Development for TKO. “We look forward to working with their team to leverage UFC platforms through APAC to support their first-class trade offerings in a very dynamic global category.”
“This partnership with UFC is a powerful statement of our long-term commitment to the Asia-Pacific region and to building a brand associated with trust, performance, and global credibility,” said Rajan Naik Chief Marketing Officer for Hantec Markets. “UFC’s worldwide audience and reputation for excellence provide an exceptional platform to engage new traders, deepen regional brand awareness, and showcase the strength of the wider Hantec ecosystem, including Hantec Trader.”
“UFC represents the highest level of competitive performance, discipline, and psychological strength — the same qualities required to succeed as a trader,” said Bashaar Gokal, Director of Operations, for Hantec Trader. “This partnership enables us to connect with a new generation of ambitious, performance-driven individuals across Asia-Pacific alongside our regulated broker Hantec Markets.”
Throughout the collaboration, Hantec Markets and Hantec Trader will strategically activate their brands across a wide array of UFC premium assets, including live events, broadcasts, and social media content for all UFC events that take place in Asia Pacific. The new agreement also provides for an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
