Crypto exchange MEXC appointed chief operating officer Vugar Usi as CEO on Wednesday, tying the leadership change to its 8th anniversary and a broader strategic rebrand.
The company said the promotion launches a new phase under its ‘Infinite Opportunities’ vision, which includes plans to offer MT5-based assets, prediction markets, and eventually equities and multi-asset derivatives alongside its existing crypto product.
Usi joined MEXC as COO in December 2025, with a mandate to lead operational transformation, strengthen compliance readiness, and expand into Eastern Europe, Turkey, CIS and Latin America. Before that, he held a senior role at Bitget.
MEXC said its zero-fee trading model returned more than $1 billion to users in the past year, a figure broadly consistent with its own January 2026 report claiming 1.1 billion USDT in user savings across 2025. The company also described itself as one of the world’s top five exchanges by trading volume and the fastest-growing exchange of 2025, citing a 90.9% year-on-year increase per CoinGecko.
“MEXC is the dark horse of this industry, consistently outperforming competitors who focus on marketing over product,” Usi said. “I take on the CEO role with a clear mandate to accelerate our commitment to transparency and user-centric innovation.”
The appointment comes after a period of regulatory and operational scrutiny. Hong Kong’s Securities and Futures Commission and the UK’s Financial Conduct Authority both issued warnings about MEXC in 2024. In February 2026, the exchange said it was investigating user complaints about frozen funds.
MEXC also unveiled a new logo on Wednesday, designed to echo both an infinity symbol and two zeros, reflecting its zero-fee and ‘Infinite Opportunities’ positioning.
