Around 60% of retail traders trade on mobile, making mobile advertising an obvious priority for brokers. With this in mind, cTrader has integrated AppsFlyer, The Modern Marketing Cloud, and a global leader in mobile attribution and marketing analytics, to give brokers the opportunity to launch and track mobile advertising campaigns for their branded cTrader mobile apps.
For cTrader brokers, this is an ability to engage and convert the largest and fastest-growing community of mobile traders. They can now run targeted campaigns that bring prospective traders into their branded mobile app, with full visibility into which campaigns, creatives, and channels are performing. The integration has been successfully piloted and is now available for all cTrader clients.
How it works
Once registered with AppsFlyer, a broker launches a campaign through Google Ads or Meta Ads using AppsFlyer attribution links. When a prospective client clicks the ad, AppsFlyer captures the source, campaign, creative and then redirects them to the App Store, Google Play, or the broker’s website. Once the app is installed and opened, AppsFlyer attributes the trader to the campaign that brought them in. With this data available, brokers can more easily see which campaigns drive installs, which channels bring higher-quality prospects, how users behave after installation, and where acquisition budgets can be optimised based on real mobile activity.
Yiota Hadjilouka, COO of Spotware Systems, commented: “At Spotware, our focus is on giving brokers the technology and solutions to grow their business. With AppsFlyer integration, cTrader brokers can now run mobile advertising campaigns directly to their branded apps – opening up an acquisition channel that wasn’t available to them before – and one that remains unique to the cTrader environment.”
Contact the Spotware team to integrate AppsFlyer for your branded cTrader mobile app.
About AppsFlyer
AppsFlyer, The Modern Marketing Cloud, is a global leader in mobile measurement, attribution, and marketing analytics, helping brands understand, optimise, and protect their customer acquisition activity across mobile, web, and connected TV. AppsFlyer brings together measurement, deep linking, engagement, fraud protection, data clean rooms, and privacy-preserving technologies, giving businesses a trusted view of campaign performance while supporting data privacy requirements. Founded in 2011, the company works with leading brands, agencies, and technology partners worldwide.
About cTrader
cTrader is a premium trading platform launched in 2010, built on Traders First™ principles, serving over 11 million traders of all experience levels as well as 300+ brokers and prop firms. With advanced native charting, built-in social trading, and free cloud execution for trading bots, cTrader delivers an excellent trading experience with best-in-class trader support. cTrader Store is a central hub for traders, offering thousands of bots, indicators, copy strategies, prop challenges, and plugins. For brokers and prop firms, cTrader Store increases visibility among prospective traders through dedicated Brokers, Props, and Prop Challenges sections, driving up to 10,000 daily visits. As an Open Trading Platform™, cTrader supports brokers and prop firms with 100+ third-party integrations via APIs and plugins.
