We’re back with another edition of the C-Suite.
This time we’re talking to Brian Myers. Brian has been in the industry for over two decades and will be a familiar face to a lot of readers.
Most recently with Equiti, he has just taken up the CEO role at new broker VCG Markets. We talked to him to find out why he made the move.
Congratulations on the move Brian. What made you decide to move – you were at Equiti for a long time
What an incredible journey it’s been. From a small group of friends and great partners to now the MENA market leader and undeniably a top 10 global broker by any metric. I leave with nothing but gratitude and pride for what we built together. But when the opportunity at VCG Markets came along, it was impossible to ignore. We have built, and continue to build, something truly transformational. The brokerage of the future.
What specifically excites you about VCG Markets?
Trust is at the centre of client wants. No surprises there. This is a given at VCG, highly regulated across multiple jurisdictions. VCG has built a team of skilled and deeply experienced staff and a company that cares about their clients. But the standout for me is how artificial intelligence is changing the landscape of the industry and how AI is already baked into the company’s DNA from day one, not bolted on as an afterthought. For the past several months, over 100 of our staff have had incredibly deep training on this and we are fully committed to understanding how we can make our clients trading easier and more intuitive.
There are no legacy systems to work around, no ingrained habits to fight. Instead, we have fully integrated real time AI monitoring across risk management, client analytics and trading operations – processing millions of data points per second. The team genuinely obsesses over client pain points – and clients feel it: our iOS app already holds a 4.8 out of 5 rating in its launch market, and we have an incredible distribution network. This combination is new and rare. Genuinely rare.
You mentioned over 100 staff went through deep AI training. What does that do to the shape of a brokerage team?
It moves everyone up the value chain. The honest truth about brokerage operations is that a lot of skilled people have historically spent their days pulling data, reconciling reports, and watching screens for things a machine can monitor better. When AI takes that work, your risk team spends its time on actual risk decisions. Your client-facing teams spend their time with clients. Your finance team spends its time on the business, not the spreadsheet. We didn’t train 100+ people on AI to need fewer of them, we did it because the companies that win this decade will be the ones where everyone, not just the technologists, knows how to put these tools to work. The shape of the team changes, absolutely. The judgment, the experience, the client relationships – those become more valuable, not less.
Every broker now claims to be “AI-powered.” How does a client tell the difference between real AI and marketing?
Ask one question: is it in production, or is it in the powerpoint?
At VCG, the AI isn’t a roadmap slide. It’s running right now across risk, client analytics, trading operations and almost every area of our business. But perhaps the best example is VCG One, our AI Copilot for traders. Unlike many brokers that have simply added a chatbot to their platform, VCG One analyses how clients actually trade. It learns from trading behavior, patterns, strengths and mistakes, helping traders better understand their own decision-making process.
The goal isn’t to replace the trader. The goal is to help traders become more aware, more disciplined and ultimately more consistent. Think of it as having a personal trading coach available whenever you need it. That’s where I believe the industry is heading. AI shouldn’t just answer questions. It should help clients make better decisions.
What does “the brokerage of the future” actually look like to you?
It’s one where the client barely notices the infrastructure because it just works seamlessly, intelligently and intuitively. Where our technology is doing the heavy lifting in the background so the human experience in the foreground is frictionless. Where the company learns and adapts in near real-time rather than in quarterly planning cycles. And it extends to our partners – we’re building a proprietary, multi-tier partner platform, so the people who distribute for us get the same frictionless, transparent experience our clients do.
What’s been your first priority in the chair?
Listening before steering. The team here has built something genuinely special, and the worst thing a new CEO can do is arrive with all the answers. So the first stretch is clients, partners, and every team in the company understanding where we are going and how they fit into that journey. After that, the priorities are clear: accelerate the AI roadmap that’s already delivering, take what’s working in our launch market to a wider footprint, and build out the partner platform so our distribution network gets the same frictionless experience our direct clients do.
We have a unique combination of no legacy baggage, a product-obsessed team, and technology that actually works. My job is to make sure we move at the speed that advantage deserves. It’s going to be a lot of fun.
