French online broker Bourse Direct launched Cash Story on Wednesday, a new podcast on finance, investing, and entrepreneurship hosted by Clotilde Sall, with its first episode now live on Spotify, Apple Podcasts, and YouTube, according to a company announcement.
Sall, an expert on Bourse Direct’s market desk, hosts the show. The format pairs her with external guests, including entrepreneurs, content creators and investors, to discuss personal finance experiences rather than straight market commentary.
The first episode features finance creator Charles Gastaud, who Sall introduced as someone making investing accessible to more than 2 million people across TikTok, Instagram and YouTube. In the episode, Gastaud discussed his family’s relationship with money, his first investment in Bitcoin in 2018 while in business school, and his views on long-term and ETF-based investing.
Bourse Direct said the launch is part of its effort to strengthen financial education and help individuals better understand savings, investment and wealth management. The company included standard compliance language in the announcement, stating the podcast content is for information and education only and does not constitute investment advice or a personalised recommendation.
Bourse Direct has operated for 30 years and describes itself as one of the main online brokerage players in France, offering brokerage services alongside long-term savings products such as life insurance and retirement plans. The company is listed on Euronext.
