Foreign exchange trading technology provider Integral has hired Kamal Azzam as its new Sales Director for the Middle East and Africa.
Azzam joins the technology firm from the London Stock Exchange Group (LSEG).
He originally joined Refinitiv in 2019, selling the company’s trading products to countries across the Middle East and North Africa.
He remained with firm after its acquisition by LSEG in 2021 and continued to work in senior sales roles for the company.
Prior to joining Refinitiv, Azzam worked in one of FXCM’s MENA offices for more than three years as a sales person and market analyst.
In 2014, he moved to Banque BEMO – a successful Lebanese commercial bank – and spent four years with the firm.
Like some other tech providers in the FX space, Integral appears to be doing more business with emerging market banks and financial institutions.
So far this year the company has announced two big deals with banks in Mexico and Nigeria. Like their small and mid-sized peers in developed markets, financial institutions in these markets are typically less likely to build technology in-house.
