Tradeify, the retail proprietary trading platform, has entered a long-term partnership with Luke “The Nuke” Littler, the current World Number 1 and 2024/2025 PDC Darts World Champion. Littler will serve as the company’s Global Brand Ambassador. The partnership launches Tradeify’s new campaign, The Champion Mindset, which aims to highlight qualities shared between professional sport and financial trading.
This multi-year collaboration is Tradeify’s first involvement in sport and aligns with a key moment in Littler’s career, as he prepares to defend his world title this December.
Under the agreement, Tradeify branding will appear on the back of Littler’s playing shirt. The company will also use Littler’s profile within the darts community to reach new audiences through darts-themed activities, beginning with a funded account giveaway for every 180 he scores at the World Championships.
Littler’s rapid rise in professional darts provides the backdrop for Tradeify’s Champion Mindset campaign, which will explore attributes linked to performance at the highest level. For Littler, this will focus on the precision central to elite darts. Additional announcements related to the campaign will follow.
Brett Simberkoff, Founder and CEO of Tradeify, said: “We’ve followed Luke’s progress closely and are pleased to support him at this stage in his career. Since launching in 2021, Tradeify has grown significantly, and this partnership offers a new way to raise awareness of proprietary trading. It also provides an opportunity to introduce our ‘Champion Mindset’ campaign, which looks at the attitudes that contribute to success in both trading and sport.”
Luke Littler said: “I’m pleased to partner with Tradeify. Their focus on precision in trading aligns with my approach to darts, and I look forward to working together.”
