Blueberry has struck a long-term partnership with Australia’s SailGP Team, the Bonds Flying Roos.
The global trading platform will become the official online trading partner of the three-time SailGP champions.
The partnership will debut at the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, from November 29 to 30.
The Rolex SailGP Championship features 12 national teams competing on identical high-speed 50-foot foiling catamarans at 12 waterfront locations around the world.
The Bonds Flying Roos, led by Olympic gold medallist Tom Slingsby, have won three of the championships in four seasons. F50 foiling catamarans at 12 waterfront locations around the world.
The tournament culminates in a winner-takes-all grand final, where the winner will receive US $2m, the largest prize in the sport.
Earlier this year, co-owners Hugh Jackman and Ryan Reynolds took charge of the team.
The partnership marks Blueberry’s first major investment in the sporting world. The firm hopes it will play a “pivotal” role in expanding its brand to “diverse regions”.
As part of the deal, Blueberry clients will have access to exclusive experiences at SailGP events worldwide, hosted by the company.
Blueberry CEO Dean Hyde said: “Our partnership with the Bonds Flying Roos marks a major milestone for Blueberry as we expand our global footprint.
“As a proud Australian brand, we’re thrilled to team up with one of Australia’s most successful and dynamic sporting outfits.
“The Bonds Flying Roos constantly demonstrate dedication, determination, and an unrelenting will to win, values we share at Blueberry.
“We look forward to this exciting journey together and to delivering memorable experiences for our clients worldwide.”
The deal comes as Blueberry has launched on new trading platforms such as TradingView and cTrader, revamped its brand identity and launched a newly designed website this year as it looks to expand into new markets.
