Aussie retail broker Blueberry has rebranded, with a number of key changes to its offering.
The broker has changed its logo design and colour scheme as part of that.
Some other key changes include adding the broker’s own trading platform to its offering and branding it as ‘Blueberry X’. The platform looks to be a white label of a third-party provider’s offering.
Probably the most noteworthy change is to the website as a whole.
The actual design fits with the sort of aesthetic that we’ve seen a number of firms switch to over the last 18 months.
The key points here are a kind of minimalist, Revolut-style aesthetic, with black font and a more tech-oriented feel to the site, which is also easier to access for the user.
Another key part of this is that homepages are much more mobile-friendly and also geared towards pushing users to sign up immediately to the firm.
Companies like Exness, IG Group, JustMarkets, and eToro have all shifted to this kind of style.
This is the second major rebranding effort that Blueberry has undertaken in the last 12 months.
Towards the end of last year, the firm switched to a new website and brand design. The broker also shifted away from calling itself ‘Blueberry Markets’ to just ‘Blueberry’.
The company’s prop trading arm – Blueberry Funded – has not undergone a rebrand or changed its website this time around.
