Brokerage group eToro has hired a new Head of Marketing Strategy.

Eli Shwartz will work from the company’s headquarters in Israel.

He joins the broker from Discount Bank, a banking group that provides a range of financial services, where he spent the last four years as Head of Digital Marketing.

Shwartz has also held marketing roles at insurance group Menorah Mivtachim and global consumer goods conglomerate Unilever.

eToro is set to go public in the US later this year, although the terms of the listing are yet to be disclosed. It is thought the valuation will be in the region of $5bn.

Shiran Hertzberg, the broker’s long-standing Director of Media Partnerships and Head of Marketing for the GCC region, announced he was leaving the company on Tuesday.