Online broker eToro launched the eToro App Store on Tuesday, a marketplace and builders portal that allows developers, quants, and users to create, publish, and access trading and analytics applications directly within the platform. The rollout is beginning in eligible markets, with expanded functionality planned throughout the year.
The product stack has three connected pieces: a Public API that gives controlled access to users’ eToro trading accounts, an AI-assisted development environment that lets non-coders build tools through natural-language prompts, and the App Store itself, where developers can publish tools for other eToro users.
According to eToro’s API documentation, builders can execute trades programmatically, retrieve real-time price data across crypto, stocks, ETFs, and commodities, automate portfolio rebalancing, analyse the performance of Pro Investors and Smart Portfolios, and access social feed posts. The API capabilities enable live trading automation and portfolio workflows beyond standard dashboards.
eToro’s Builders’ Economy terms, dated February 17, classify the ecosystem as a beta product. The document states the tools do not constitute investment advice or portfolio management under MiFID II, the UK Financial Services and Markets Act, the U.S. Securities Exchange Act, or the Australian Corporations Act 2001. Access requires a verified eToro account and is subject to the terms of the relevant regulated eToro entity.
The same terms prohibit commercial redistribution of eToro data or use on behalf of third parties.
eToro had signalled the launch in late March and had developer materials live before Tuesday’s public release, pointing to a staged rollout from early access to broader marketplace availability.
