IG Group has announced a strategic partnership with Adclear, an AI-powered marketing compliance platform, to automate the auditing and approval of its digital advertising campaigns across global markets.
The collaboration will see Adclear’s technology integrated into IG’s marketing operations, with the platform scanning creative assets for regulatory compliance in real time. The system uses natural language processing to detect non-compliant language, verify risk warning placement and ensure promotional materials meet jurisdiction-specific requirements.
Regulators have stepped up oversight of financial promotions. The Financial Conduct Authority reported a 97.5% increase in financial promotions amended or withdrawn during 2024, while the UK’s Consumer Duty has placed greater burden on firms to demonstrate their marketing leads to good customer outcomes.
The 2024 criminal charges brought by the FCA against social media influencers promoting unauthorised investment schemes increased scrutiny of affiliate marketing programmes. With the EU AI Act coming into full effect in 2026, firms using AI in marketing face new requirements for auditable and transparent systems.
Adclear’s platform creates searchable records of approvals, monitors social media content from affiliates and flags deviations from approved compliance scripts.
“FCA and ASA regulations are constantly evolving, just as marketing techniques boost teams’ abilities to create, personalise and ship content to their audiences faster than ever,” Doni Hoti, CEO & co-founder of Adclear.
“With new rules – including those around cryptoassets – set to come into force later this year, finprom is on track to come under an increasingly bright spotlight. To continue to meet demand, firms like IG need processes that are robust, accurate, and able to keep pace with the market. We’re excited to be partnering with them to help unlock a new chapter for their compliance at such a critical time for the sector.”
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