CNBC and Kalshi announced a multi-year exclusive partnership that will integrate Kalshi’s real-time prediction market data into CNBC’s reporting across TV, digital, and subscription products. The deal positions Kalshi’s event-driven probability data as a new signal for investors, and marks the first time a major financial newsroom has embedded prediction markets into its core editorial workflow.
Kalshi allows users to bet on outcomes of economic releases, elections, and cultural or geopolitical events. The company has grown into a reference point for forward-looking sentiment among reporters, policymakers, and markets.
Beginning in 2026, CNBC will include Kalshi’s market-implied probabilities in programs such as Squawk Box and Fast Money. A dedicated Kalshi ticker will appear during segments, and Kalshi will host a CNBC-branded page highlighting markets selected by CNBC’s editorial team.
CNBC President KC Sullivan said prediction markets are increasingly shaping investor expectations and that Kalshi’s data provides a useful complement to CNBC’s reporting. Kalshi CEO Tarek Mansour said the partnership links financial news with market-driven forecasts, shifting coverage from describing present conditions to showing expectations for future outcomes.
“The world of finance depends on real-world outcomes; Kalshi predicts those outcomes,” said Mansour. “Together with CNBC, we’ll bring accurate, market-driven predictions to financial reporting. It’s the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next.”
