Web traffic analysis company SimilarWeb released its ‘Digital 100’ report on Thursday.

The reports look at the top websites in different categories, like health and fashion, and lists who saw the best growth metrics and traffic numbers in 2024.

The UK is particularly striking as it lists a couple of brands that will be familiar to TradeInformer readers.

One is eToro, which – according to the report – saw an increase in its average number of monthly unique viewers (MUVs) on web rise from 1.1m to 1.8m – a huge number, considering this appears to be for the UK alone.

Also on the list was Trading 212, which was ahead of eToro in third spot on the list (eToro sits in 8th). However, this was on a growth basis, rather than total number of MUVs.

According to SimilarWeb, Trading 212’s website saw average MUVs rise from 277.6k in 2023 to 585.3k in 2024 – a 111% increase.

It’s also worth noting that SimilarWeb listed Trading 212 as having the highest aggregate level of growth across both web and app (up 60% YoY), for the entire personal finance sector.

However, the most striking company to feature in the list was MEXC – an offshore crypto ‘exchange’ and broker based in the Seychelles.

According to SimilarWeb, the company had 63.4k MUVs from the UK last year, representing a 184% increase on 2023.