Prop trading firm Instant Funding has made a few changes to its operations over the past week as part of what it is calling ‘The Leap’.
On Monday, the company confirmed that it had switched from .io to a .com URL for its operations.
The prop firm said that clients are in the process of being moved over to the new site, with access to accounts being completed over the course of a day. The company also said its loyalty programme will be back online on Wednesday.
Following on from that, the prop firm said that it has also upgraded its CRM and client portal, with further technology upgrades to come.
How big is Instant Funding?
As we’ve looked at previously, prop trading clients have tended to search more for instant funding products.
This is something we’ve also had confirmed by one prop founder, who said that they continue to be the best selling product on his site.
You would assume Instant Funding benefits from that due to brand and SEO.
SimilarWeb data shows the company had close to 1m site visits in May. This is ahead of many of its peers but still a way off from brands like FundingPips and FTMO.
