London-based broker ActivTrades has integrated with compliance technology provider Adclear.
Launched last year, Adclear provides financial services firms with technology that lets them automatically comply their marketing communications, using artificial intelligence. As a result, brokers can bring marketing communications to market much faster and without having to get manual approvals from compliance.
The company has already partnered with several leading brokerages, including Trade Nation, IG-owned Freetrade, and investment platform InvestEngine.
“We’re proud to be supporting ActivTrades, a leader in the broker space, in building a more agile and collaborative approach to financial promotions,” said Adclear Co-Founder Doni Hoti.
“Their team shares our belief that compliance and marketing can, and should, work in sync, without compromising on speed or rigour. This partnership is a great example of how the right technology can empower teams to focus on strategy, not just process”
Why are CFD brokers using Adclear?
As Hoti’s comments allude to, most CFD brokers are pushing out hundreds or even thousands of paid and organic pieces of content each month as marketing communications.
For example, Plus500 has run thousands of paid ads on Google alone over the last 30 days.
Each of these should, in theory, be approved by compliance. Because these checks are manual and often secondary to what compliance teams want to be focusing on, getting approvals can be a cumbersome process.
The idea behind Adclear is that you can get these approvals done without the need for manual approval, which removes work from compliance teams and means marketing executives can publish communications faster.
“Adclear has streamlined our financial promotions review process, bringing consistency, speed, and clarity to our approvals. It’s strengthened collaboration between Compliance and Marketing, and allowed us to redirect time and resources toward more strategic priorities,” said Hassan Abbas Datoo, Head of Compliance at ActivTrades.
“The platform has helped create a more cohesive and efficient way of working. The team behind Adclear have been a real pleasure to work with — not just professional and responsive, but genuinely supportive and invested in helping us succeed.”
