London-based technology start up Adclear said on Wednesday that it has partnered with retail broker Trade Nation.

The partnership means that Trade Nation will use Adclear’s technology to speed up and automate a large chunk of its compliance process.

“We’re delighted to be working with Adclear to support our commitment to clear, transparent, and compliant financial promotions,” said Trade Nation Chief Strategy Officer Tony Sharpe.

“This partnership allows us to further refine our internal processes and enhance the way we communicate with our clients. Working alongside the team at Adclear, Trade Nation is looking forward to being at the forefront of delivering relevant targeted promotions to our customers with confidence and fast execution.”

Adclear was launched last year and uses AI to automatically review and approve any media or communications a financial company publishes. The company already works with several fintechs, including Freetrade and Plum.

Although somewhat similar solutions exist for compliance monitoring, Adclear’s product is different as it can comply any content immediately and is used for pre-approval, rather than post-approval monitoring.

Many firms still have to manually approve content, meaning marketing people have to wait for compliance to ‘tick off’ anything they do before it can go live. Not only does this add to the compliance work burden, it slows down marketing communications.

Given that brokers have to publish huge amounts of content across different channels every day, this is obviously not an ideal situation to be in.