Trade Nation UK sees 138.6% increase in Africa-based revenue, as average salary hits £83.7k

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Brokerage group Trade Nation published its UK entity’s financial results for its 2025 financial year on Monday. The London-based brokerage group’s financial year ends at the close of November.

Revenue for the year was £25.3m – up from £21.7m in 2024. Pre-tax profit for the year came in at £4.1m, up from £947,988 in 2025.

However, a more striking feature of the results is a breakdown of revenues by geographies. You can see these below.

Turnover analysed by geographical market (£)

Market
2025
2024
United Kingdom
5,352,195
4,508,564
Europe
14,575
36,281
Asia
6,026
16,749
Australasia
185,202
573,514
Africa
4,953,182
2,076,577
North America
14,762,269
14,445,521
Rest of world
11,576
11,299
Total
25,285,025
21,668,505

The most obvious change was the huge increase in Africa-based revenues. These rose by 138.6% last year to just under £5m.

SimilarWeb data currently lists South Africa as driving slightly more than 20% of Trade Nation site visits. Kenya is also the fifth-most popular country for the broker, driving 4.3% of site visits.

What all this means in practice is harder to say. A visitor to the Trade Nation website from South Africa or Kenya will onboard via the brokerage’s Seychelles entity.

Given that the group’s holding company is based in the Isle of Man, where corporation tax is 0%, there would be little incentive to funnel back Seychelles-derived revenues to the UK, with corporate tax of 25% for profits above £250,000.

Average salary for the year hits £83,709

Another interesting part of the report were details about its employee base. Trade Nation averaged 92 UK employees for the year, up from 84 in 2024.

The total wage bill at the company – excluding social security and pension benefits – was £7,701,265.

This implies an average wage of £83,709.

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