Prediction market operator ADI Predictstreet launched globally on Thursday after securing what Gibraltar officials describe as the territory’s first prediction market licence, days before going live as FIFA’s first-ever official partner in the prediction market category for the World Cup 2026.
The licence, granted on March 26, and the FIFA partnership together give the blockchain-backed operator both a regulated base in Europe and immediate access to a global sports audience. For an industry that has struggled with regulatory classification across the continent, the combination is unusual.
Gibraltar’s Gambling Division licensed Predict Street Ltd as a betting intermediary under the 2005 Gambling Act, with approval registered on March 26. Industry reporting from SBC News identifies the company as the operator behind ADI Predictstreet.
Gibraltar’s Minister for Justice, Trade and Industry Nigel Feetham described the approval as record-fast and linked it to the territory’s broader economic strategy.
“We expect this to be a substantial area of growth for Gibraltar,” Feetham said in parliament. “This is the pace at which we must act to help offset at least some of the loss of tax revenues following the recent increase in UK Gambling Duty, while continuing to grow our local ecosystem.”
Gibraltar used existing gambling law to license a prediction market operator rather than waiting for bespoke legislation. Prediction markets have been difficult to categorise across Europe, with some regulators treating them as gambling, others as financial instruments, and many having no clear rules at all. Gibraltar is positioning itself as the first European jurisdiction to formally license one, according to officials and industry reporting.
The territory’s gambling sector supports roughly 3,500 jobs and contributes around one-third of its tax revenue.
What FIFA signed up for
FIFA confirmed it has signed a multi-year partnership with ADI Predictstreet, creating a new official partner category for prediction markets. The platform will let users forecast match outcomes, tournament statistics, standout players, and key moments using FIFA’s historical data.
FIFA said the platform will operate within its regulatory and integrity frameworks, including real-time monitoring of suspicious trading activity and formal information-sharing systems.
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game,” FIFA President Gianni Infantino said. “By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football.”
The 2026 World Cup will be the largest edition to date, with 48 teams and 104 matches across 16 host cities in Canada, Mexico and the United States. The expanded tournament size provides a global audience for a product built around forecasting and participation.
