Currency trading technology provider Integral has hired Valon Sermaxhaj as its new Vice President of Sales.
Sermaxhaj will be based in Melbourne for the role and will be tasked with selling into financial institutions in the region.
He joins the company from cryptocurrency trading firm KuCoin, where he was part of the company’s institutional sales team.
In that role he sold KuCoin’s trading technology to market makers, brokers, professional traders, and high net-worth individuals.
Sermaxhaj got started in the financial services industry close to a decade ago, in the Australian office of IG Group.
He worked for the London-headquartered brokerage group for five years in sales roles. During that time he was promoted on several occasions and ultimately became Sales Manager for Australia and New Zealand.
After leaving IG in 2021, he moved to rival brand TMGM as a Partnerships Manager. He had a two year stint at Titan FX as well, where he also worked in a sales role for the broker.
Sermaxhaj is the second executive with a background in the online trading industry to join Integral in the last month.
At the end of September, the tech firm also hired Kamal Azzam as its Sales Director for MENA. Azzam previously worked at FXCM and LSEG.
