Global online trading platform INFINOX has signed a multi-year agreement with Tottenham Hotspur, becoming an official global partner of the Premier League club.
The deal gives INFINOX a rights package covering stadium branding, digital activations and hospitality access at the Tottenham Hotspur Stadium. The partnership is intended to support the broker’s push into Asia, the Middle East and Latin America, where Tottenham has a large fanbase, bolstered in part by forward Son Heung-min.
“Tottenham Hotspur has built a genuinely international audience, particularly in markets where digital financial participation is growing quickly,” said Elena Moiseeva, INFINOX’s chief marketing officer. “This partnership reflects our focus on engaging globally mobile, informed clients through trusted, regulated platforms.”
A Tottenham Hotspur spokesperson said: “INFINOX brings a strong international presence and a clear focus on regulated financial services. As our club continues to engage fans globally, partnerships of this nature play an important role in how we connect with international audiences.”
Growth backdrop
The sponsorship follows a period of change at INFINOX. The firm reported a 233% increase in revenue in the first four months of 2025 compared with the same period a year earlier. In April 2025, Lee Holmes was appointed CEO, succeeding Jay Mawji. That came on the back of the firm being taken over by new ownership in 2024.
INFINOX, founded in London in 2009, operates under multiple regulatory frameworks including the UK’s Financial Conduct Authority. It holds additional licences in Mauritius, the Bahamas and Anguilla, and offers access to over 900 financial instruments including forex and CFDs.
The company has previous experience with sports sponsorships, having partnered with the BWT Alpine F1 Team and the Chestertons Polo in the Park event in London.
Beyond logo placement, the partnership includes plans for educational content around financial markets. The focus on “informed financial participation” comes amid broader regulatory pressure on CFD brokers over how they market high-risk products and acquire clients.
INFINOX also plans to use the stadium’s hospitality facilities to host institutional clients and partners from its IXO Prime division.
Tottenham’s sponsorship revenue exceeded $130 million in the 2023/24 season. The club previously announced a partnership with AIMS as its “Official Online Trading Partner” in 2024. INFINOX holds the broader “Official Global Partner” designation.
