Versus Trade, the award-winning CFD broker, made a strong appearance at Traders Fair Bangkok 2026 on May 23, drawing attention from traders, IBs, and industry participants as the company continues strengthening its position across Southeast Asia.
Represented on-site by Janis Baltalksnis, Country Director Thailand & Laos, Sergey Kisel, Business Development Operations Director, and the Versus Trade team, the company used the event to further emphasize its regional positioning with a clear message: there are no newcomers testing the market, but fast-scaling market players actively shaping conversations inside it.
The Industry Keeps Recruiting Partners — But Fails to Keep Them
One of the major highlights of the event was an exclusive presentation delivered by Sergey Kisel, Business Development Operations Director at Versus Trade, titled: “Why 80% of Partnership Programs Fail.”
The session focused on one of the industry’s most discussed — yet often misunderstood — topics: why many brokerage partnership models struggle to retain partners long-term despite aggressive acquisition strategies.
During the presentation, Sergey Kisel explored the operational weaknesses behind many traditional IB structures that partners should look out for, including short-term incentive models, lack of transparency, poor localization, and partnership systems built around volume targets rather than sustainable ecosystem development.
Instead of treating partnerships as isolated acquisition channels, the presentation emphasized the importance of infrastructure, operational trust, communication speed, local presence and scalable support systems — particularly in highly community-driven regions such as Southeast Asia.
The discussion attracted strong interest from attendees, generating continued conversations throughout the event.
Southeast Asia Is Becoming the Industry’s Real Battleground
Traders Fair Bangkok marked another step in Versus Trade’s broader regional expansion strategy, following a series of industry initiatives and market activities across Southeast Asia this year.
As competition for the region intensifies, the company has continued investing in localized engagement, relationship-driven growth, and on-the-ground interaction with trading communities across key markets.
“Thailand and the wider Southeast Asian region are no longer emerging opportunities — they are becoming central to the future growth of the industry,” said Janis Baltalksnis, Country Director Thailand & Laos at Versus Trade. “For us, being present locally is not optional. Building trust, understanding trader behavior, and developing real partnerships inside the market is what creates long-term positioning here.”
The event also reflected the broker’s accelerating growth globally. Within its first year of operation, Versus Trade approached $150 billion in trading volume while continuing to expand its international client and partnership network.
One of the Event’s Most Active Booths
Throughout the exhibition, the Versus Trade booth remained one of the busiest areas on the expo floor.
Its neon green and black branding, interactive Wheel of Fortune activity, and extensive branded merchandise helped turn the stand into a constant gathering point for traders, IBs, fintech professionals, and content creators attending the event — supporting Versus Trade’s positioning as a confident new-generation broker unwilling to blend into traditional industry frameworks.
Building Influence Through Real Market Presence
Versus Trade’s participation at Traders Fair Bangkok reflected a broader strategic direction already visible across the broker’s recent regional activities: building influence through direct market involvement rather than remote expansion.
Through direct market participation, active partner engagement, and increasing on-the-ground visibility, the broker continues strengthening its position inside one of the industry’s most competitive and fastest-moving regions.
As the company continues scaling globally, events such as Traders Fair Bangkok are becoming visible indicators of Versus Trade’s growing role within the next generation of brokerage brands.
