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Welcome back to another issue of the C-Suite, a once a month interview where we speak to senior executives from the retail trading industry.
This time we’re speaking to Rolandas Juteika, CEO and Chairman of Revolut Securities Europe.
Revolut recently launched its investment and trading app in three EU countries, so we caught up with Rolandas to see what the company’s long-term plans are for the offering.
Can you give some background on yourself and how you ended up at Revolut running the investment business?
After Brexit, Revolut established an entity in Lithuania to expand its offering for EEA users. I was brought on board to spearhead this initiative—my responsibilities included building the company from the ground up, securing the necessary licenses, and overseeing the investment business in EEA as it developed.
With 15 years of experience in the investment industry, I am passionate about creating innovative financial solutions that empower users and help them achieve their financial goals. Joining Revolut has allowed me to combine my expertise with a dynamic team focused on transforming the way people invest.
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If I look at many of your peers in the investment / trading space, they have managed to onboard a lot of clients in the last 6 – 7 years by keeping multiple products in one app. This has allowed cross selling of more profitable products. The ‘original’ Revolut app feels like it was playing the same role for your existing investment products. Are you not worried that you’ll now lose the ability to cross sell your investment services by running it as a standalone app?
Revolut expanded access to its investment products by keeping them in both – the main retail super app and enabling trading in dedicated Revolut Invest app. This move introduces an additional pathway for users to access trading services, offering even more flexibility and convenience. By consolidating these options across platforms, we continue to simplify the way users can manage their investments within a seamless digital experience.
In most markets today, banks have moved away from providing an investment product. If you look at the UK, for example, the investment platform market is dominated by a few specialist players. At the same time, banking is – long term – a larger and more lucrative market. So why is Revolut getting involved with this sector?
At Revolut, our vision is to simplify all things related to money and empower our customers to take control of their finances seamlessly. Investment products are a key part of that vision, and we see them as an integral component of our broader strategy. Unlike traditional banks, which have largely moved away from offering investment services, our goal is to make investing as simple, accessible, and cost-effective as possible.
On the same theme, the European market across both regular stockbroking and funds investing and those catering more to CFD trading is very saturated. Why would someone come to Revolut to trade or invest, given they already have so many other options?
Revolut stands out because of our focus on simplicity, accessibility, and customer experience. Our main app combines a full suite of financial services in one app, meaning users can manage their investments alongside daily banking, budgeting, and even international money transfers without needing multiple platforms. If users want only trading products – we built Revolut Invest app for that.
At Revolut, innovation is at the core of everything we do. We’re continuously developing and launching new products and features that resonate with our users’ evolving needs. What truly sets us apart is not just the speed or volume of these innovations, but how we integrate them into a seamless, user-friendly experience that covers all aspects of financial management—from everyday banking to trading and investments. No other company in the market can match our pace of innovation.
What sets us apart is the simplicity and easiness to use any of our product, transparent, low-fee structure—with competitive pricing that appeals to both seasoned traders and those new to investing. Revolut offers a wide array of investment options for its customers across the EEA, with over 4500 financial assets, such as US and EEA stocks, ETFs, corporate and government bonds, CFDs, money market funds, available within the app. Investing in stocks and ETFs is commission-free within plan limit allowance.
We also offer a Robo-advisor service, which is most advantageous for customers who have limited or no trading experience, or simply don’t have time to do extensive research. For more active trading customers, we have introduced Trading Pro – a paid subscription that offers, among other benefits, access to pricing benefits, and additional analytics features. Ultimately, Revolut isn’t just another trading platform—it’s a financial ecosystem that helps users take control of their money in all aspects of their financial lives, from trading to everyday banking.
If you look at start up players in the investment / trading space over the last 8 years or so, one of the key problems they’ve had is onboarding higher value clients. For example, if you look at the AUM per client of a lot of neobrokers, it is very low. Despite achieving scale in customer numbers, they have struggled to monetise their business, due to the fact that – unless they move into products like CFDs – these low value clients don’t make you much money. Will Revolut go for the route of trying to scale quickly and onboard lots of clients or focus more on higher end clients? If you are targeting higher end clients, why would they use Revolut over more established players?
At Revolut, our mission is to build an all-in-one investment platform that caters to all types of users, regardless of their experience level or portfolio size. We don’t believe in focusing solely on high-net-worth individuals. Instead, we aim to create an investment platform that is both accessible to beginners and robust enough for more experienced, high-end clients.
Our vision is to offer a multi-asset class platform, with comprehensive coverage across EEA markets, giving users the flexibility to invest in a wide range of products—from stocks to bonds and beyond—all within a single app.
While we recognize the challenges neobrokers face in monetizing low-value clients, we’ve built a platform designed for long-term customer growth. By focusing on seamless user experience, low fees, and educational tools, we empower all clients—whether they’re just starting or seasoned investors—to stay with us as their financial needs evolve.
Higher-value clients will find that Revolut offers something that many traditional brokers don’t: the ability to manage all their finances in one place—from everyday banking to investing. This holistic approach, combined with our constant innovation and competitive pricing, gives us an edge over established players who may only focus on a single aspect of a client’s financial life.
While CFDs tend to be an easier product to roll out across borders, investment products are not. This is largely due to tax-efficient accounts and/or pension accounts, which vary in each country. For example, in the UK you have ISA and SIPP accounts, in Sweden you have ISK. How do you compete and make a product that caters to the needs of local clients, when you are a big conglomerate that, from my perspective, tends to make products that can more easily be rolled out across borders, without the need to adjust for local nuances?
CFDs come with their own local nuances like any other trading product. For example, CFDs are forbidden for retail clients in Belgium, and Revolut takes careful steps to ensure compliance with such local regulations. We approach each market with the necessary attention to local laws, restrictions, and requirements, always tailoring our offerings accordingly.
As for tax-advantaged accounts like the UK’s ISA and Sweden’s ISK, these are present in less than 10 out of 30 EEA countries. We fully understand their importance and are actively working to introduce such options as part of our roadmap, ensuring that we meet the needs of local clients where these accounts or any other local aspects are prevalent.
Revolut has the licensing in place or applications in process to offer investment products in the UK, Japan, Singapore, and Australia and maybe even more that I’m unaware of. Can we expect to see the roll out of Invest in these geographies too?
We are currently testing our Revolut Invest app in three countries: Greece, Czech Republic, and Denmark. These markets will help us refine the product and gather crucial user feedback. Once testing is complete, we will make further decisions about rolling out the app to additional geographies. Our focus is on ensuring a seamless, localized experience for each market before expanding further.
On the CFD side, I cannot see that Revolut has hired anyone in dealing, risk management, marketing, affiliates and so on to manage this business. Is this a product you actually want to develop or are you content to keep it as an IB-style agreement with CMC? Is the goal basically to just to get a bit of conversion from other investment products?
At Revolut, we offer a wide variety of trading products designed to meet the needs of different types of investors, and CFDs are just one part of our portfolio. They are specifically tailored for more active and experienced users, as this product involves higher risk and is intended for those who understand its complexity.
While we have a partnership with the mentioned company to deliver this product, Revolut has all the necessary internal resources, including teams dedicated to risk management, product development, and customer support, to ensure that our CFD offering is fully supported and meets the highest standards and different regulations. Our partnership allows us to focus on delivering value to our users while leveraging the expertise of established players in the field.
Although most trading tends to take place on mobile today, there is still lots of demand for more in-depth, sophisticated tools on desktop. Will you launch a desktop app as well because of this?
We recognise that while mobile trading is increasingly popular, there is still significant demand for more in-depth and sophisticated tools on desktop platforms. First and foremost, the desktop interface allows traders to navigate between their research and trading activities. They can keep the price charts and news visible while quickly creating and updating orders, all on the same screen instead of following the mobile pattern of multi-screen user flows. The big screen also unlocks easier access to more advanced tools like technical analysis or comprehensive portfolio analytics overview or working with data using tables.
Our desktop app – or Trading Terminal – has been available for quite some time at trade.revolut.com. It was initially limited to just our most advanced users subscribed to Trading Pro. This allowed us to collect their feedback and adapt the experience for a wider audience: the Trading Terminal will be available across all EEA countries in upcoming weeks for all users without additional subscriptions.
