The UAE arm of brokerage group Capital.com has partnered with Amazon to market its services in Dubai.
The company’s local CEO – Tarik Chebib – said that half a million people will receive a Capital.com-branded box when they receive a package from the company.
The box has a QR code on it that allows you to sign up to a raffle. If you win the raffle, you get AED 1m (approx. $272,000).
According to Chebib, Capital.com are the first brokerage business to partner with Amazon.
Capital.com has already done a large marketing campaign with Emirates Airlines, with the broker’s video ads playing on in-flight TVs.
From the outside, it seems like an attempt to market to a wider, mass market audience.
Until now Capital’s MENA strategy seems to have been more to focus on a smaller pool of wealthier clients.
The UAE is becoming an extremely competitive market, particularly with out of home advertising. For example, CFI and Equiti are both doing huge campaigns across the city, with the latter even having a metro station named after it. Plus500 also has a large out of home campaign in the city.
Newcomer to the market Naqdi has also ‘taken over’ the World Trade Centre station in the city with its branding. Meanwhile, Daman Markets has become the first broker to sponsor the Dubai Racing Club.
