Last week, TradingView and Eightcap held an event to officially launch their new partnership in the UK.
Between a few drinks, TradeInformer caught up with Eightcap CEO Alex Howard to understand what the partnership is and what the plans are for it moving forward.
Lots of companies in the industry are working with TradingView already. What makes Eightcap’s partnership different?
We’re thrilled to announce our partnership with TradingView, making Eightcap the first and currently only dedicated TradingView broker in the UK. This is a groundbreaking moment and we have several exciting projects in development which take advantage of our unique position.
The first step? UK clients will enjoy a TradingView Plus subscription as part of their standard Eightcap trading account. This isn’t just a feature – it’s a reflection of our shared commitment with TradingView to deliver an unmatched trading experience. It’s also an historic first for TradingView and we couldn’t be more excited to bring it to life.
Let’s face it – current options from other brokers aren’t exactly seamless. Manually adding voucher codes? Meeting strict funding or trading thresholds just to qualify? We knew there had to be a better way. So we teamed up with TradingView to design an automated API solution that does the heavy lifting. Now the Plus subscription will be integrated directly into our clients trading account, giving a smooth and stress-free setup.
This partnership is more than just technology, it’s about rethinking what trading should feel like. From onboarding to navigating your TradingView charts, to managing your account through the Eightcap client portal. The entire experience will be designed to be seamless.
With over 90 million traders and investors choosing TradingView, we’re proud to make it our first and only platform for UK clients. While other brokers treat TradingView as their 2nd or 3rd option, we are all in because we believe in providing tools that truly elevate our clients’ trading experience.
Are you finding your TV offering more popular in certain regions or is it popular globally?
Our Platinum partnership with TradingView expanded our Eightcap broker profile exposure into 150 countries and we are seeing growth in most regions. With TradingView’s global popularity, it’s no surprise that nearly 35,000 Eightcap traders worldwide are already embracing the platform and the momentum is only growing.
In the UK, we’re the highest-rated CFD broker and we’re confident that our dedicated TradingView offering will see fast adoption. The story is just as exciting in Australia, where Eightcap is headquartered. We’ve already witnessed tremendous growth in TradingView’s usage and success with campaigns tailored to the platform.
Do you find clients coming from or asking for TradingView products are more sophisticated or less? Or is there no distinction?
Yes, I’m pretty sure customers are now far more sophisticated from a technological and platform standpoint than when I was starting out! So, I would say the TradingView user base is more technical, due to the features and modernity of the platform. This is also in line with Eightcap’s aspirations to reach the next generation of traders.
Have you found that TV is bringing in a new audience or market that wasn’t there previously? What is that audience if so?
Yes, TradingView is attracting a new audience. In particular, younger, tech-savvy traders and those who are trying to take advantage of the volatile crypto market. TradingView has a strong presence in the crypto market with its hosted charting, available on most major crypto exchanges and brokers. So, combining this with Eightcap’s comprehensive and extremely well priced crypto derivatives offering, we are seeing a growth in these types of traders. In the UK, we do not offer Crypto based CFDs to UK retail traders.
Any upcoming plans that will enhance the TV offering?
We have just completed significant backend work with TradingView to improve the stability and speed of our execution for clients. This will always be a priority for us, and we have a dedicated team here and in Melbourne who will work on the bridge between us and TradingView. I am very confident that this will deliver execution of the highest quality for our customers.
Now we are fully live, new developments and plans will be driven by feedback. I think we are now on a listening brief and will keep our ears and eyes open. I’d like to think we’ll have a wishlist for TradingView soon!
