At its ‘Intelligence in Motion’ event in London on Tuesday, eToro introduced a rebuilt mobile app centered on Tori, its proactive AI agent.
The launch consolidates several features eToro has rolled out since March: Agent Portfolios, an expanding App Store, sub-accounts, a desktop platform called eToro Edge for active traders, and instant self-custody wallets powered by Zengo.
Tori sits at the centre of the new app, surfacing portfolio insights, market signals and explanations for price moves. The agent also reaches users through WhatsApp and Apple Watch.
Agent Portfolios let users allocate capital to a ring-fenced sub-account and connect an AI agent through a scoped API key. The agent can execute trades only within that portfolio, while the main account stays under direct user control. Users can start with as little as $200.
The App Store, which launched in April, opens distribution to external developers, quants and partners through a Builders’ Portal and APIs.
“Agentic trading is accelerating, and our App Store is growing fast,” said Yoni Assia, who is eToro’s co-founder and CEO.
eToro has spent 2026 layering AI assistance, controlled automation, developer tooling and self-custody around its retail base, with Monday’s relaunch packaging those pieces into a single user-facing proposition.
