The French entity of broker IG Group has seen a large rise in account openings after Google dropped a ban that saw the company unable to advertise its full set of products on YouTube, search, and other parts of the social media giant’s network.
According to a social media post by the company’s local Managing Director, Ambroise Lion, Google put the block in case against the company in 2018 after one advert was deemed ‘too aggressive’.
Google’s own data shows the broker has been advertising in the country since then. However, activity has been limited and confined to specific products.
Lion said that the firm got legal advice and started to appeal the decision in October of last year. The ban was then lifted in January.
“The result for IG France?” Wrote Lion on Tuesday morning. “2x more visibility and 2x more account openings each month.”
Google CFD ban?
The ban that IG faced is indicative of a wider problem for the CFD industry (and arguably every other industry too).
Google and Meta’s dominance in online advertising means any restrictions put in place by them can seriously crimp business activity.
The irony of these policies is that they often impact more legitimate companies, as opposed to less scrupulous ones.
The latter can easily use things like ad cloaking tools to bypass restrictions, whereas regulated businesses won’t.
