IG Group’s Japan entity has launched a new video campaign.
Actors Takumi Saitoh and Elaiza Ikeda feature in four new adverts, which appear to primarily be targeting clients on YouTube.
The four ads feature the two actors under the slogan, translated into English, ‘for those who believe in themselves and moved forward.’
Across the four ads, the company markets both its CFD offering, as well as its knock-out options product.
Alongside this launch, the company has also set up a Japanese ‘brand’ website that uses imagery from the campaign.
This is separate from the regular IG Japan website and advertises the companies different products in Japan, as well as providing some information on the company’s background. The URL is ig-brand.jp.