Jordan headquartered brokerage group INGOT Brokers has undergone a major rebrand, with the company revamping its website to reflect the changes.
The broker previously had a red / white colour scheme that it used across its website and social media channels.
That has been changed to a purple / white colour scheme instead.
The broker has also changed the design and UX of its website, making it looking more tech oriented and easier to access.
Another key change is the broker’s logo, which was previously just an ‘i’ shape with a red dot above it.
INGOT also has a new URL – ingot.io – targeting users from a Seychelles-regulated entity, when accessed from Europe.
INGOT Brokers also has licences in Kenya and the UAE. Traffic from the UAE and Kenya both redirect to the broker’s ingot.io URL, so it’s plausible that the company is trying to put all licenses in one brand, potentially for SEO reasons.
The company still has a .com URL that appears to be for its licensed entity in Jordan.