Stefanos Tziapras has joined the Cyprus office of brokerage group ThinkMarkets as its new Group Creative Director.
Tziapras moved to the firm from rival brand XM, where he worked for over a decade.
He started at the broker in 2014 as a Senior Web Graphics Designer and was promoted on a couple of occasions, first to Assistant Lead Web Graphics Designer and then to Lead Web Graphics Designer.
Creative Director and brand-oriented roles have become more popular with brokers over the last few years.
Exness was one of the big pioneers in this regard, with other firms, like Taurex and XM, also making more brand-oriented ‘creative’ hires.
That seems to be borne of a realisation that having a higher quality brand does actually matter and is a way of standing out from the crowd, in what is a highly saturated market.
ThinkMarkets growth
ThinkMarkets has also undergone a big rebrand in the last year, with an updated website and brand identity.
The company has also gone heavily into the prop space, with a new brand called ThinkCapital.
The brokerage group was previously one of the main technology providers to other prop firms.
