Frankfurt-listed brokerage group NAGA announced on Thursday that it has partnered with boxer Mike Tyson.
The company launched the campaign with a minute-long video ad, featuring Tyson.
In the video, Tyson runs through the broker’s offerings. The goal seems to be part of the company’s efforts to highlight the fact that it has a range of products in one app, including crypto, cash equities, and payments.
The announcement comes two months after NAGA confirmed it would be sponsoring German football team Borussia Dortmund.
The company has made a few interesting moves in the last couple of months.
Most notably, NAGA became the first broker to launch a Telegram mini app in September.
As reported in TradeInformer last week, that app had close to 170,000 users within its first month of launching.