Retail brokerage group NAGA has signed a sponsorship agreement with German football club Borussia Dortmund for this season and the upcoming 2025/26 season.
The agreement means that NAGA branding will appear on the sideboards at Borussia Dortmund’s home games.
In addition, NAGA will become an ‘offical partner‘ of Borussia Dortmund, receiving the rights to use the club’s logo in different markets and use the team’s current players in their marketing materials.
“We are very pleased to welcome NAGA as our new partner,” said Carsten Cramer, Managing Director at Borussia Dortmund. “This collaboration combines the innovative strength of a leading fintech company with the passion and tradition of BVB. We are looking forward to the joint projects of this partnership.”
NAGA is listed on the Frankfurt Stock Exchange and was recently taken over in a reverse merger by fellow broker Capex.com.
Historically, NAGA’s main market has been Germany and the wider European Union. In 2023, approximately 90% of revenues at the brokerage group were derived from the European Union and TradeInformer understands Germany was the core market.
As noted in a recent article on TradeInformer, the goal of the acquisition for Capex was a mix of product and licensing. Capex has proven successful in generating profitability in emerging markets. However, NAGA had managed to develop a very strong set of products, including crypto, copy trading, cash equities, and payments.
In a statement on LinkedIn, group CEO Octavian Patrascu said that the newly merged entity planned on expanding its marketing efforts, before moving on to tech and product upgrades.
“As one of Germany’s leading fintech companies, NAGA’s goal is to combine multiple verticals and products into a single SuperApp and just as Borussia has built a strong and passionate fan community, NAGA is dedicated to creating a vibrant social platform that connects users in the financial world,” said Patrascu.
“This partnership allows us to align our brand with a community-driven team and bring our innovative financial platform and services to ambitious fans interested in the capital markets, who share our drive for success.”
