Plus500 released its annual results for 2023 on Tuesday morning, with several key points standing out.
One of these was the fact that the average deposit size for the company hit $10,300. This was a record high for the company and was almost 30% higher than the prior year, suggesting this was not just some sort of knock on effect resulting from rising inflation.
The company attributed the increase in average deposit size to its emphasis on efforts to onboard and retain higher value clients.
We note that Plus500 has added a ‘premium’ service for certain clients over the last 18 months.
The company also launched a new insights feature, in partnership with Trading Central, last year. This provides data on what other traders on the company’s platform are doing, including loss ratios and popular instruments.
Plus500 average revenue per customer hits record high
Another point worth highlighting from the report was the fact that average revenue per active client at Plus500 hit a record high of $3,116.
Although this remains lower than the company’s other listed peers, it’s arguably a sign that efforts to get higher quality clients are paying off.
One other fact to note here is that the earnings curve from clients at the company is not really that different from other companies.
For example, in FY23, IG Group made about 50% of its revenues from clients that have been with the company for over three years. As you can see in the above, the equivalent figure for Plus500 was almost 60%
