Tradeify has announced a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the global trader evaluation platform as its new Global Brand Ambassador.
The partnership marks the second chapter of Tradeify’s Champion Mindset campaign, with the company announcing a partnership with 2026 PDC World Darts Champion Luke Littler announced late last year. The campaign focuses on intelligence, adaptability and composure under pressure, traits that Tradeify says align closely with the demands of successful trading.
“We are so excited to partner with Israel Adesanya – we’ve followed his career over the years and we’re now proud to support him as an official partner,” said Brett Simberkoff, Founder and CEO of Tradeify. “There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we’re proud to join him as he begins his journey back to where he belongs – the top of the middleweight division.”
As a two-time UFC middleweight champion, Adesanya is seen as a natural fit for the initiative. Known by his nickname “Stylebender”, he is widely regarded as one of the most technically gifted and intelligent fighters in mixed martial arts history. His ability to think quickly, adapt strategy in real time and make split-second decisions under intense pressure mirrors the mindset required of traders operating in global markets.
With a worldwide fanbase that spans key regions including North America, the partnership is expected to help Tradeify reach new audiences globally. As part of its mission to make trading more accessible, the company plans to roll out a series of MMA-themed activations, including an exclusive giveaway ahead of Adesanya’s comeback fight against Joe Pyfer on March 28.
Adesanya also welcomed the partnership, highlighting the shared values between himself and the brand. He said: “I’m always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I’m excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle.”
