CFD broker PU Prime has launched PU Community, an interactive platform combining structured education, live analyst access, AI-assisted market summaries, and gamified participation, the company said in a GlobeNewswire announcement on Thursday.
The platform includes 17 progressive lessons, real-time interaction with CFA, CISI, and SCA-certified analysts, AI-generated news summaries for high-interest assets, and a leaderboard system that tracks user progression from ‘New Trader’ to ‘Market Legend.’
PU Prime is running promotional initiatives through May and June, offering early participants trading vouchers, branded merchandise, and other rewards.
Client development over acquisition
The company framed the launch as a shift from acquisition-led marketing toward long-term client development. In simple terms, PU Prime is packaging onboarding, market commentary, and community engagement into a single broker-controlled environment.
“We are moving beyond the traditional brokerage model of simply acquiring customers to actively develop them,” said Daniel Bruce, Managing Director at PU Prime.
The company secured a CMA licence in the UAE in February 2026 and picked up awards for trading education and client experience at the International Business Magazine Awards earlier this year.
PU Prime says it operates in over 190 countries and claims more than 40 million app downloads.
