Retail broker PU Prime announced on Friday that it has sponsored the Argentinian international football team.
In a statement, PU Prime said the focus of the partnership agreement will be on Canada, which is co-hosting the 2026 world cup with Canada and Mexico.
“Partnering with AFA gives us a global platform to reinforce our core values,” said Daniel Bruce, Managing Director at PU Prime.
“Like in trading, success in football is built on preparation, execution, and teamwork. This sponsorship aligns with our vision of reaching new markets while promoting a strong brand identity.”
The partnership will allow PU Prime to run contests and other promotional materials, in conjunction with the Argentinian football team’s branding.
PU Prime will also be given hospitality packages and other VIP access to the Argentinian team.
“This agreement with PU Prime marks our entry into the Canadian market and continues the international expansion of the [Argentina football team] brand,” said Leandro Petersen, Commercial Director at the Argentine Football Association.
“The goal is to bring value to our partners and strengthen our presence in key regions ahead of future global events.”