Tradecore
Overview
Tradecore is a technology company that was founded in 2014. The tech firm’s product is a CRM called BrokerIQ that is designed specifically for the needs of FX/CFD brokers.
BrokerIQ gives brokers an overview of their business by bringing together different departments, like sales, marketing, customer service, and compliance, in one user interface.
We have been through the platform ourselves and found it extremely compelling. What we particularly like about the BrokerIQ platform are three things.
- Simple to use – The platform is very intuitive to use. Without any prior experience, we got to grips with the platform’s main features in about 5 minutes.
- Comprehensiveness + actions – Because BrokerIQ plugs into onboarding, trading platforms, payments, and more, you get a very clear picture of what your business is doing, from both a high level down to more granular details. You can also act on what you see very easily from within the BrokerIQ platform.
- Removing bottlenecks – A lot of work in a broker can mean switching between loads of different technology platforms and having to reach out to different teams to figure out what is going with a specific problem. BrokerIQ puts everything in one place, which stops that problem.
Key Features
Automations
Brokers can use BrokerIQ to easily build automations that support sales and marketing efforts. These require no coding skills and can be set up easily within the BrokerIQ platform.
For example, a broker can set up ‘triggers’ based on KYC status, region, FTD value, and other stats. The action could be an automated marketing message sent to the client or a push to the sales team to immediately call the client.
IB portal and marketing automations
TradeCore’s CRM offers several important features for marketing, sales, and partnership managers.
The key points here are:
- Dedicated IB portal: with self-service use for IBs, automated commission calculations, and master IB infrastructure
- Smart lead-routing: Brokers can configure their own lead routing function. This prioritizes new leads based on criteria set by the broker, which is then automatically forwarded to sales agents.
Sales teams
Brokers using TradeCore can get advanced insights into what their clients are doing by using the BrokerIQ system.
Brokers can design their own onboarding flow and then monitor clients once they have signed up.
A key benefit here is that compliance teams and sales teams can access the same set of documents and interface, meaning there is no need for them to be having long-winded back-and-forths on what they have to do to start doing business.
Enhance client LTV
TradeCore’s CRM has several features designed for customer relations teams to boost the lifetime value of your broker’s client base.
The company has an automated ‘engagement engine’ that identifies potential behavioural triggers, which can be used to market directly to them. For example, if it was a trader’s birthday, you could send them a special offer.
BrokerIQ also uses a feature called ‘Opportunity Scanner’ to track new ways of boosting client revenue. For example, clients can be grouped together based on what assets they have looked at and then receive automated marketing messaging on the back of that.
Integrations
BrokerIQ integrates with every major technology provider across the forex industry.
The company also integrates with platforms like Slack, Mailchimp, and other third-party business tools.
Trading platforms
PSP
KYC + Compliance
Marketing
Call centre management
Business management
Developer API
Latest News
TradeCore Launches Prop Trading Suite for BrokerIQ – Built for Brokers Ready to Scale
BrokerIQ Evolved: TradeCore’s New Vision for the Autonomous Brokerage
TradeCore automates compliance and boosts lead acquisition efforts with new ‘Rules’ features
