In October 2023, Hormoz Faryar joined ATFX as the Managing Director of Institutional Sales in
MENA. With over 23 years of invaluable experience in FX trading and sales, Hormoz brings a
wealth of knowledge and expertise to his new role. Today, Hormoz will share insights into the
opportunities in the MENA region and how he will help expand the brand in upcoming projects.
Hi Hormoz, as the Managing Director of Institutional Sales in MENA, please tell us why you
joined ATFX. Can you provide an overview of your role as the Managing Director at ATFX
Connect, the institutional brand of ATFX group?
Hormoz Faryar: “There are several reasons for joining ATFX, and most of them relate to client solutions and
employee empowerment. Within our industry, ATFX stands out as a remarkable organization that
prioritizes creating innovative and effective solutions for its clients. What’s unique about my
journey is that I had the privilege of working alongside almost 10 ex-colleagues who are now part
of ATFX’s 700+ talented workforce. This gave me an intimate understanding of the exceptional
work environment and culture even before joining.
“As the Managing Director of Institutional Sales at MENA, my role is primarily focused on
overseeing our institutional client business. This involves working from our new A-class Dubai
office and leveraging ATFX’s extensive resources, cutting-edge technologies, and global reach to
provide top-notch service and support to our valued institutional clients. In this dynamic and
forward-thinking environment, I am empowered to take on new challenges and continually
enhance my professional skills.
“By joining ATFX, I am confident that I have aligned myself with a company that not only values its
employees but also prioritizes excellence in client solutions. I am excited to be part of an
organization that fosters growth, encourages innovation, and truly cares about delivering
exceptional results to both its clients and employees.”
What do you see as the key challenges and opportunities for ATFX Connect within the MENA
market? And what strategic initiatives do you plan to implement in order to expand ATFX
Connect presence in the region?
Hormoz Faryar: “The financial services sector in the MENA region is highly competitive, with both local and
international players vying for market share. ATFX Connect must effectively differentiate itself to
stand out in this crowded market. Moreover, the region has diverse regulatory landscapes, with
each country having its own set of regulations and compliance requirements. Navigating through
these regulatory frameworks can be challenging for financial institutions.
However, the MENA region is witnessing a growing interest in financial markets, driven by
economic diversification efforts, increasing wealth, and both young and mature demographics
with a penchant for technology. The growth of technology and demands in the MENA financial
sector presents opportunities for ATFX Connect to leverage innovative solutions and digital
platforms to reach and engage with clients more effectively. In the same time, investors in the
region are increasingly seeking diversified investment products beyond traditional asset classes.
ATFX Connect can capitalize on this demand by offering a wide range of investment options and
tailored solutions.
ATFX Connect adheres to regulatory requirements in each operating country, following local laws
and regulations and striving to maintain high standards. Tailoring products, services, and
marketing efforts to cater to the specific needs and preferences of the MENA market, including
language localization, cultural sensitivity, and customer support in local languages, are our main
focus. We also invest continuously in technology infrastructure and digital solutions to enhance
trading platforms, improve user experience, and provide innovative tools and features that meet
the evolving needs of MENA clients.
ATFX Connect has been successfully drawing in a high calibre of clients and team members
simultaneously, which presents a significant opportunity for us to broaden our presence in the
MENA market. Currently, we’re dedicating efforts to a number of substantial projects that will
become evident in the forthcoming months. These initiatives are expected to underscore our
commitment to growth and innovation within the financial services sector.”
Can you share any specific projects or partnerships in that have contributed to the success
of ATFX Connect in MENA?
Hormoz Faryar: “Over the past half-year, the most substantial factor contributing to our success has been the
strategic addition of pivotal team members. For example, the FX industry veterans Drew Niv joint
the group as the Chief Strategy Officer, Siju Daniel as the Chief Commercial Officer, and John
Bogue as the Director of Insitutional Operation. Besides, launching partnerships and initiating
projects play a valuable role, but the linchpin of maximizing outcomes from such endeavors
hinges on having a team that is adept at extracting unrivalled value from them.
Our hiring strategy has been laser-focused on assembling a cadre of industry trailblazers. This elite group has been tasked with innovating our product lines both for internal efficiencies and external services,
which will have a transformative impact on how our clients, particularly those with ATFX Connect,
interact with data as well as how they navigate and manage risk.
Moreover, we never stop forming strategic partnerships with local brokers, financial institutions,
and technology providers to expand distribution channels, enhance service offerings, and
strengthen market presence in the MENA region.”
About ATFX
ATFX is a leading global fintech broker with a local presence in 23 locations and licenses from regulatory
authorities, including the UK’s FCA, Cypriot CySEC, UAE’s SCA, Australian ASIC, and South African FSCA.
With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance,
ATFX provides exceptional trading experiences to clients worldwide.
For further information on ATFX, please visit the ATFX website: https://www.atfx.com.
