Despite its dynamic growth, the prop trading market remains highly demanding, with statistics showing that many prop firms fail within just a few months of starting operations. Why does this happen? The key challenges include a lack of appropriate technological infrastructure, issues with risk management, and reliance on a single point of failure. Against this backdrop, companies like Maven Trading stand out — a firm that not only breaks market trends but also consistently builds its position as a leader by leveraging modern technologies like the Match-Trader platform and adopting a strategic business approach.
Maven Trading: A Philosophy of Success
Maven Trading is a prop trading firm renowned for its unique trader challenge programs. Its CEO, Jonathan Alexander, emphasises that flexibility and long-term thinking are the keys to success. “We’ve always prided ourselves on trying new things before they become a necessity,” says Alexander. This proactive approach allowed Maven not only to navigate industry disruptions in early 2024 but also to turn them into opportunities for growth.
The Challenge: Avoiding Points of Failure
When MetaQuotes, the owner of the MetaTrader platform, cut off server access for most prop firms at the beginning of the year, many were forced to suspend operations while searching for a new platform. This sudden disruption exposed firms to significant losses and the risk of losing their traders. Maven, however, avoided this turmoil entirely. Months earlier, it had already adopted the Match-Trader platform, a decision driven by its forward-thinking philosophy.
“We started working with Match-Trader before the MetaTrader fiasco happened. We saw the value in their technology and signed a contract before the rest of the industry was forced to react,” Alexander recalls. This early adoption ensured operational continuity while positioning Maven to attract new traders and gain a competitive edge.
Why Match-Trader?
The Match-Trader platform combines ease of use with advanced features tailored to the unique needs of challenge-based trading, setting it apart from legacy forex platforms. “The way Match-Trader is laid out is incredibly intuitive. Traders can navigate it within seconds, but if you start clicking around, you’ll discover advanced functionalities that go deeper than you initially expect,” Alexander explains.
The platform’s Progressive Web App (PWA) technology merges the advantages of a mobile app and a website, ensuring constant accessibility on any device — smartphone, tablet, or computer — regardless of the operating system. While installation is unnecessary, mobile users still interact with the platform through an app icon bearing Maven’s logo, maintaining brand identity. Additionally, PWA technology enhances user activity analysis, enabling Maven to deliver a unique trading experience to its clients.
Alexander praises the platform’s flexibility and its ability to unlock innovative opportunities: “Because it’s web-based, we’ve been able to request custom features, like integrating Google Tag Manager, which allows us to measure and analyse results from our marketing campaigns with incredible precision.”
An essential aspect of Match-Trade Technologies’ collaboration with Maven is the company’s ability to continuously evolve its technology. “They’re always pushing the bar with new features,” Alexander notes, highlighting updates like the integration with advanced TradingView charts and drag-and-drop functionality for setting Take Profit and Stop Loss levels directly on the charts. “Match-Trader is the best tool we’ve ever had. It’s intuitive, modern, and gives us a competitive edge.”
Technical Support at Its Best
Another critical element of Maven and Match-Trade Technologies’ collaboration has been the technical support provided. During the onboarding phase, Match-Trade ensured complete integration with Maven’s systems, including seamless collaboration with its proprietary tech team. “They held our hand every step of the way. The team worked closely with our developers to make sure everything was smooth,” Alexander recalls
The support infrastructure includes 24/7 availability via Slack and other communication channels, ensuring rapid responses to any issues. “There’s no comparison when it comes to the level of technical support. With an emergency line available 24/7, we know we can always get in touch with someone,” Alexander emphasises.
The Foundations of Long-Term Success
The collaboration between Maven Trading and Match-Trade Technologies exemplifies how strategic technological decisions and stable partnerships can lead to success in the dynamic prop trading industry. Maven stands out from the competition thanks to its technological diversification, which has allowed the company to avoid the risks associated with single points of failure by adopting the Match-Trader platform early.
The partnership with Match-Trade Technologies has provided access to innovation and flexible pricing, driving average challenge sales growth of 15% each month for the past two quarters. “We look forward to several more years of partnership with Match-Trader,” Alexander concludes. “Their commitment to innovation and collaboration has been integral to our success.
