Brokerage group ATFX announced on Monday that it has integrated with PriceOn, a liquidity and risk management platform developed by TraderTools.
ATFX will use the technology to improve how it manages trade flow from its existing mix of retail and institutional clients.
PriceOn can be used to improve the quality of pricing and execution that is ultimately passed on to clients. ATFX said that by partnering with TraderTools it will be able to provide unique pricing to clients, as well as better handle flows coming from both its retail and institutional client base.
Many firms have suffered in the last couple of years, primarily because of an increase in the volume of flow in gold. Spikes in volatility in the precious metal can often lead to poor execution and spreads widening dramatically and very quickly.
“This strategic partnership will revolutionize our pricing capabilities and provide our clients with more competitive and accurate pricing,” said ATFX Chairman Joe Lie. “We are committed to constantly adapting and improving our services to meet the ever-evolving needs of our clients.”
The partnership is the latest step that ATFX has taken in shoring up its position as a major player in the FX/CFD industry. In the last 12 months the company has acquired regulatory licences in key jurisdictions, including Australia and South Africa. The group has also brought in several highly experienced industry executives, like FXCM Founder Drew Niv, to take up senior management positions.
